Fabletics ReBrands Company Name to TechStyle Fashion Group

Adam Goldberg co-owner and CEO of the successful online subscription fashion company JustFab or Fabletics recently discussed the re-branding name change the company plans to undertake with the media. The company plans to rename the company TechStyle Fashion Group. The name change came about because the company uses technology for creating the products through marketing. It wants the name to reflect that concept.

When we created the company Adam Goldenberg explained we wanted to change the way consumers shop by delivering trendy fashion online at a great price. The company is driven by data that helps us build our customer base and customize stores and online shopping to different groups.

Over the last six years the company has grown quickly. It was time for the name to match the mission said co-founder Adam Goldenberg. He says over 60% of his employees come from the fashion industry. The company set itself apart from other companies by using celebrities to advertise products. In 2015 sales were more than $505 million.

The company believes their subscription service gives them an edge on retaining customers. The monthly membership which can be applied to shopping brings customers back to the site every month. It takes effort to get customers and to retain them online this is their method.

Read more:
TechStyle CEO Adam Goldenberg Talking Name Change on CNBC
JustFab’s CEO on what it’s like to be a unicorn

The company has opened several brick and mortar retail stores too. The customers can purchase products without signing up for the VIP membership. One is located in the Mall of America. The company now has several brands to promote ShoeDazzle, Fabletics, JustFab and FL2, and FabKids.

The company has used tech solutions to improving customer service retention, and customizing the buying experience. Customers can chat with VIP reps in about 36 seconds and easily cancel memberships from the home page. TechStyle Fashion Group pays attentions to customers service and has made many improvements over the last few years.

Adam Goldenberg founded his first company at age 15 called Gamer’s Alliance. He sold the company three years later to MySpace. He quit high school to become Vice President of Strategic Planning at Intermix Media in 1999. At 20 he was promoted to Chief Operating Officer of this company.

At Intermix Media Adam Goldenberg met Don Ressler who he eventually started a company with called Intelligent Beauty. They established several brands as market leaders in health and beauty. This lead to both men wanting to create a company that combines fashion and cutting edge technology that became Fabletics.

TechStyle Fashion Group has over 4,000 million members and is located in 10 countries. It has several brick and mortar stores where shoppers enjoy trying on clothing before buying.

Follow Fabletics On: www.fabletics.com

Leave a Reply