Fabletics Emerges as Top Online Retailer in the Fashion Industry

The fashion industry is one of the more competitive industries in the retail sector. Companies that are looking to sell apparel on the internet will need to compete against Amazon which controls about 20% of the entire market. While many businesses in the retail industry struggle to compete against Amazon, Fabletics has been one of the very few to make as much sales and receive as much revenue. In its brief existence, Fabletics has quickly emerged as a company that makes an estimated annual revenue of $250 million. What has enabled this company to succeed is its model of selling products through a subscription. This model has allowed consumers to buy merchandise on a more frequent basis. With the convenience of a membership, consumers have had many opportunities to purchase apparel and help Fabletics meet high revenue goals.


In the fashion retail industry, factors such as price and quality have always been detrimental to a companies’ success. While this is still true today, there are other elements that make a fashion retail company successful. Any business in the fashion retail industry needs to focus on providing a customer experience that is very satisfying, establish recognition of the brand and also devise a unique design that appeals to consumers. Since Fabletics has adopted these things, it has been able to emerge as the top e-commerce athletic apparel retailer. It has adopted a business model that emphasizes subscription over a brick and mortar store location. As a result, Fabletics has been in position to enable consumers to make all purchasing decisions online and buy merchandise on a regular basis.


What has made Fabletics among the most successful online retailers in the fashion industry has been its ability to establish a high value brand. With a membership model, the company has had the opportunity to make the buying experience very personalized for consumers. With personalization, a number of consumers have been able to make informed buying decisions and also make purchases more frequently compared to other retailers. Fabletics uses the reverse showroom technique where consumers browse items online and then purchase them at physical locations. This model has allowed the company to capitalize on more informed buyers and therefore make sales more consistently compared to other retailers in the industry.


Fabletics was founded by celebrity Kate Hudson who was looking to offers high quality women’s athletic apparel to consumers. After realizing that finding affordable athletic apparel was a challenge for a number of women, Hudson decided to put together a brand that would provide high quality athletic apparel that was cost effective as well as diverse. Her company offers a wide selection of apparel that includes leggings, shirts, sports bras and jackets. With a wide selection of apparel items, women have been able to get stylish clothing when participating in a number of athletic activities.

Fabletics Takes On The E-Commerce World

Fabletics is a growing company that keeps up with the consumer demands and trends of the active lifestyle; trends that are in high demand. They have both physical stores and online stores that is subscription based. Amazon holds control over 20% of the fashion e-commerce market but Fabletics doesn’t let that stop them. There premise goes by three rules they run their business by: reversing showrooming, data, and consumer trends and culture.


Reverse showrooming is simple. Most consumers that go into a physical Fabletics store are already a member. They can try on clothing and once they do that, the article of clothing goes into their online shopping cart. They can either purchase it in store or online. Other consumers that are not a member, go into the store and leave a member by the time they are done.


Fabletic relies on data to keep up with the trends and demands of today’s active world needs. While they know that the data doesn’t determine their success, they rely on that to stock their physical stores with what consumers want to see. They also handle their digital store in the same manner. This keeps their consumers wanting more and it keeps their attention on the Fabletics brand.


Fabletics is constantly evolving and moving forward into new and exciting areas with their physical stores and e-commerce stores. By keeping up with their growth and the consumer’s needs and their cultures, it pushes the company up in a positive and rewarding manner. They have changed the whole outlook on what is considered high value. Before, high value was determined on price and quality. Now it is determined by customer service, recognition of the brand, and exclusive designs. Fabletics business grows by 35% yearly and it will continue to grow as long as they continue with their current business strategy.


Kate Hudson is the co-founder for the active wear company, Fabletics. Many wonder how she did it. Her celebrity status helped and she saw an opportunity and ran with it. She created an active wear line that all women of any size or age can wear. The inspiration for this line is to live a healthy, active lifestyle. Athleisure apparel is active, casual wear that can be wore to a gym or around town. It is a growing trend that Fabletics is successful with. They offer affordable prices and keep up with the evolving trends that consumer’s demand.

Future Tech Changes

Chris Burch is someone who has had a lot of success in a variety of industries. If you were to ask him his secret to success, he would probably say his ability to adapt to change. In the past few years, he has been on the cutting edge of science and technology. This has allowed him to keep up with all of the changes that have come in the economy with very little issues. There are a lot of people who look up to him and his success. One of the biggest things that he studies is future technology trends and how they relate to productivity. There are a lot of people today who think that there is a huge shift in how we work coming, and many people are not prepared for that shift.


Chris Burch


From the time he was in school, Chris Burch has always wanted to study technology and science. There are a lot of people who look up to his work in the field. With all of the advances in technology, there are going to be a lot of industries that change for the better in the years ahead. Over time, it is vital that workers adapt to changing technology. Without a shift in thinking, many workers are going to find themselves left out in the cold. Over time, this is something that worried him. Few people are prepared for the shift in science and technology that is coming.


Workplace Changes


One of the biggest changes in the workplace today has to do with automation. There are a lot of workers who could potentially be replaced by robots in their jobs. In the past, this was mostly thought to be workers who did manual work. However, an increasing number of knowledge workers are finding themselves without a job. Over the long term, this is a trend that is here to say. Robots are more expensive on the front end, especially when it comes to the technology that is required to make them. However, they are much less expensive to maintain over time.


There are a lot of shifts in the workplace coming over the next couple of years. If you want to be prepared, you need to read the work of Chris Burch. Burch has written and studied a lot on the subject, and he is on the cutting edge of science and technology today.