How Does White Shark Media Use Customer Complaints to Grow Itself

As a business grow and expands its operations, its interactions with its clients increases. These clients are of all sorts; some understand business processes while most remain uncertain what assistance they need but the business still accommodates them all. As time goes by, these clients will begin sharing their experiences with the company that will come out as either compliments or complaints.
White shark media has been through all this; it has its fair share of experiences with these different kinds of clients. Compliments and complaints are common but the company has sought to set itself apart by how it handles its clients. The company rides on the belief of correction. It has, therefore, come up with a comprehensive way of looking into each and every client’s review of the company and identifying matters that require correction.
How are complaints handled?
The company has come up with a comprehensive website with a section fully dedicated to client reviews; both compliments and complaints. Once a client posts a review here, the company staff goes through it and should it require addressing, the company staff get into contact with the complainant and resolve the matter. Recommendations for improvements on service delivery of the company’s service delivery are also appreciated and taken into consideration.
The company then makes sure that once a matter is brought to its attention, it is sufficiently attended to. This ensures that it doesn’t recur either to the affected individual or another. It is quite interesting how some of these compliments can be useful for the company as White shark often use them to make its systems and operations friendlier, identify flaws, and streamline its operations.
Complaints that turned out helpful
One of the reasons why the company values feedback including complaints include is the fact that they have contributed immensely in assisting identify its mistakes. It has used some complaints to streamline its operations and make their services more competitive. For instance, when some customers complained that they weren’t able to track their marketing campaigns with the company, the company came up with different campaign tracking tools such as conversion and call tracking tools.
It can also be said that one customer complaint goes a long way in benefiting others. For instance, when a client complained about most of their campaign targets were coming through the phone making it hard to back-trace them, the company moved swiftly to solve the issue. In effect, it partnered with Martchex a company providing phone tracking service that has now been rolled out across the board to serve every client under White Shark Media.

An Influential Business Leader Named Brad Reifler

In both the national and international economy, there are certain people that ultimately rise to the top and exert tremendous influence with their opinions and strategies. In many cases, it is those who have demonstrated not only having the financial knowledge necessary to make key decisions at critical times, but also a willingness to see that others are helped along the way. If there is one person in today’s business world who exemplifies these and many other qualities, it’s Brad Reifler. Having achieved high levels of success as an investor and entrepreneur since the 1980s, Brad has demonstrated an ability to mesh well with people from various backgrounds and cultures, and over the years has been able to build one successful financial services company after another.

Starting each of his companies from scratch, Brad knows all too well just how much hard work it takes to see a dream become reality. From what Wikipedia lists as his earliest venture of Reifler Trading Company to others such as Pali Capital and Forefront Capital Management, he has used his in-depth knowledge of economics and finance to turn his companies into models of business success. While many sit around and wonder how he does it time after time, Brad instead looks to the future for new challenges and how he can use current strategies to make his companies even better. Along with this, he knows that if his companies succeed, so will his clients. Therefore, he puts a tremendous emphasis on not only strategies for his companies, but also for his clients.

As he has worked with more and more people from all areas of financial services, Brad has established himself as one of the most knowledgeable voices in the business world. Due to his success, he is now regularly consulted by many of the top economic minds in the world. In fact, everyone from Nobel Prize-level economists to Wall Street executives and board members of Fortune 500 companies regularly look to Brad for assistance. Having an extensive background in the Asian region, Brad is often speaking with Chinese economists and others regarding the economic issues specific to that part of the world.

With a growing influence worldwide and a desire to see his clients achieve their financial goals, Brad is poised to take his companies to the next level and leave the competition in the dust, wishing they too could experience the same types of success.  Check out Brad on his Twitter, for more information about his career.


The family of Ricardo Guimaraes has successfully operated BMG the almost a century. Since the Mr. Ricardo’s grandfather founded land credit bank, the bank has grown to be the leading consignment credit provider in Brazil. Mr. Ricardo is from Minas Gerais. The son of Flavio Pentagma joined BMG in 1994 and became its president in 1998. The bank has undergone numerous reforms in Guimaraes leadership that have seen it rise to the top in consignment credit sector. His strategies include providing low-interest loans for clients with a non-default record. Guimaraes excellent leadership skills and professional business experience are attributed to BMG success.
The Brazilian business mogul has also invested in another sector like agriculture and cannery. The BMG president has diversified his investment through the major sectors of the country’s economy. Apart from his investments, the bank is also the leading sponsor of the Brazilian sports industry. Guimaraes excellent management skills have come overnight; he graduated with a degree in business administration and worked in several leadership positions before rising to the presidency. He is a vivid philanthropic supporter of community-led projects in Belo Horizonte. Guimaraes believes in teamwork and his team in BMG demonstrates his choice for professionalism and excellence.
Until Guimaraes aggressively invested in consignment sector, the potential of the industry was untapped. The bank now maintains a substantial lead in the industry serving over five million clients in its three thousand point of sales and sixty thousand agents distributed in major municipalities in the country. The business mogul has an eye set in football and athletics. Guimaraes leadership is centered on alternative investment, and the bank has demonstrated the lead in being the biggest sponsor of Brazilian soccer.
Foreign sponsors like Coca-cola have dominated the country’s football sector. The emergence of a local bank in the country to take the lead is remarkable. Thanks to Guimaraes investment diversification that has also made the sports performance improve. The bank is benefiting hugely from the clubs as well. The major clubs in the league have a connection with the bank. Guimaraes commitment in rooting the bank in payroll loans is steadfast. The credit sector is the primary source of revenue for the bank. Guimaraes has plans to reduce the overreliance in of the bank in the industry and diversify in other uncompetitive fields.

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As found on Agencia Estado.

The Rise of the BMG Bank Thanks to Ricardo Guimarães

There are many Brazilian banks for the business owner or individual to choose from. While there are many different financial institutions that you will find to be useful, BMG is one of the top firms. This is why so many people currently living in or around Brazil are utilizing it to their own advantage. The owner of the bank is known as Ricardo Guimarães and he has made it his career and goal to grow the company from the ground up. This has allowed the bank to become one of the largest in the country with millions of people making use of it each and every single day.

Once you realize how large the BMG bank really is, you will want to know a bit more about Ricardo Guimarães himself. Ricardo Guimarães has a deep history rooted in the banking business. He has studied finances and has made it his passion to grow a company that people are going to find to be useful for their own needs. If you feel that you need a high quality bank that is offering a variety of different features, the BMG firm is definitely the one for you and can be a prime choice for anyone who might be involved.

Ricardo Guimarães continues to put features into the bank, making it more and more an option for those who would like to get a bank that they know is the right choice for their finances. The great thing about BMG is that they feature and offer a range of options for both the individual and the common business owner. This enables you to make use of the bank no matter what your financial needs happen to be. You can also visit a local bank or their online site to get a feel for what they are all about.

Consider all of the work that Ricardo Guimarães has put into his company, it is no surprise that millions of people are glad to call this particular bank the one and only financial option that they choose. Whether you need a loan, bank account or would like to apply for a credit card, BMG is there to assist you. The first step to getting started is to go to a local branch. Alternatively, you can go online and set up an account without needing to go anywhere else. Ricardo Guimarães has made it so that all types of people are thoroughly able to use the company and can be glad to call it their one and only bank. The many features available by BMG make it so that you do not necessarily have to go to any other company if you do not want to do this.

Follow Ricardo Guimares on Twitter.

Marcio Alaor’s Overview on Stock Exchange Market

According to Marcio Alaor, an executive at Banco BMG, the automobile industry has been attracting a large number of investors in the stock market. Although the industry is attracting more investors, several scandals have been report on some companies, and their performance are affected. Marcio’s overview of the automakers industry says that the first company to offer IPO in the stock market was General Motors, which is currently estimated at $53.53 billion in market value. In 1956, Ford took the initiative to offer its first IPO. When a company has offered its shares through IPO, means that it has started trading publicly in the stock exchange.
The IPO is an investment strategy used by companies to increase fund and capital investment for their operations. According to Mr. Alaor, investors are targeting IPO of large companies that can guarantee them high rate return on investment. Through IPO, private companies are recognized as corporations, and they are allowed to raise funds from the general public. Alaor gave an example of IPO of Ferrari that led to an increase of 5 percent of its stock, making it to have a fund of $10 billion in market value.
About Marcio Alaor BMG
Marcio Alaor is one of the executive team at BMG Group or Banco BMG. This company is one of the major sponsors of football clubs in Brazil, where it is producing uniforms of op to 39 clubs. Its mark is printed on the back and chest or on the sleeves. The company has also sponsored some volleyball teams, basketball teams like Flamengo, Vitor Belfort fighter just to mention a few. Marcio Alaor is the vice president of bank BMG is a true philanthropist who is recognized in home town city for various projects he has initiated.
Marcio Alaor collaborated with local officials at Santo Antonio do Monte, to help farmers on ways of improving their agriculture production. He thanked all those supporting his initiative and to help local communities improve their livelihood. The objective of funding agricultural projects in his rural area is to make it a food basket where each farmer is earning profit from his or her work. Marcio Alaor was grateful and thanked all those who loved the city and have never lost contact with it, because that shows they are proud of their land.

Source: Exame Magazine

Brazilian Banks Are Using Consignment Credit To Make Money In Tough Times

When the Worker’s Party took office in Brazil in 2003, President Dilma Rousseff promised Brazilians a better way of life. But twelve years later the only people that are making money are the Brazilian banks. In 2003, the four biggest banks made $2.1 billion. Twelve years later their profit is $20 billion. That’s an 850 percent increase. There are several reasons for the dramatic increase in bank profits, but when all the smoke clears, the number one reason is consignment credit.
Brazil’s largest bank, Banco do Brazil, and the country’s third largest bank, Caixa Econômica Federal are government owned banks, so their mandate is not to make a profit, but provide public service, but they make money anyway. Brazil’s privately own banks, Bradesco and Itaú consistently earn a 20 percent return on equity. American banks only earn a 10 percent return on equity.
Return on equity is a money maker in good times and in bad, but according to Ricardo Guimarães, the President of BMG Bank in Minas Gerais, consignment credit is turning the banks into cash cows. BMG Bank is not as big as its competitors, but it makes more money by offering a product called payroll loans to middle-class Brazilians that are working.
Payroll loans give the banks the collateral and the terms they need, and borrowers get lower interest rate. Interest rates in Brazil are as high as 56 percent for individuals and 27 percent for corporations, so anything less than those numbers looks like a gift to borrowers. The Central Bank’s basic interest rate is 14.25 percent, so even though payroll loans come with lower rates the banks are making a fortune.
Guimarães recently said the consignment credit market is a $130 billion market, and only 50 percent of the middle class are taking advantage of the product. In order to keep the money flowing, BMG Bank has more than 3,000 locations around the country and more than 50,000 agents that can execute payroll loans. That internal structure has given BMG Bank an 18 percent share of the consignment credit market.
But Mr. Guimarães doesn’t stop there. He uses Brazilian football to market his payroll loans. Bank employees wear team colors and talk football whenever they can. While they are talking football, they are also talking about payroll loans.
Government backed bonds are also a profit generator for the banks especially when interest rate fluctuate and the currency loses value. That’s what happened this year. Brazilian banks are smart investors. Ricardo Guimarães says banks in Brazil are masters at navigating through economic instability. Because of consignment credit and government bonds, interest rate fluctuations don’t pose a threat to bank profits. The opposite happens, and it has been happening for decades.

Susan McGalla: A Lesson in Self Confidence

“Just do it.” This is what most would predict Susan McGalla would give as the best advice to women or anyone who is aspiring to rise to the top in business. She makes no bones about being assertive and fearless when it comes to expressing her ‘good ideas.’ This is the advice her parents gave her at an early age. She was encouraged work hard to have no hesitation to express her best objectives to whomever was in an audience that she would address.

Being a female at anything never filters into her thoughts when she performs her occupation. She learned that despite the fact that there could be gender bias surrounding her in the work place, it did not matter. Susan J. McGalla worked her way up several ladders, basically ignoring any gender issues on What she did was simply a great job that was far better than anyone else working with her. So, it was a ‘no brainer’ to promote her and not another employee. There was no need to spend precious company funds head hunting for a leader and a CEO as she was perfect for the role.

Pittsburgh found in McGalla a hard working, positive, sports enthusiast and expert at merchandising. Soon after she earned her Bachelor of Arts in business, she began working in marketing. Joseph Horne Company took her in by way of her contagious enthusiasm. The next step in her rocket ship launch of a career was the company where she ascended to the top, American Eagle Outfitters. This is where her work filled a dual role because she had such a great command of merchandising skills. They also needed her for her powerful performance level for the company as a strong leader. McGalla spent time as chief merchandising officer and then was elected to be President.

This ride went well and came back down to land on earth in January of 2009. At this point she was ready for offering her direction and expertise to others who wanted to reach for the stars. She found a new role as private consultant of retails and financial investment managers, which is the same occupation that her husband Stephen McGalla hails from in the financial investment management arena. New opportunities kept knocking as she was appointed to the Board of Directors of HFF, Inc. in the fall of 2009. She took on yet another leadership role as CEO of Wet Seal, Incorporated in January 2011. After only one year, things changed again. By new year of 2012, McGalla founded her own firm, P3 Executive Consulting where she is now the current Director of Strategic Planning for the Pittsburgh Steelers.

Having been born of a family of sportsmen and women, with father and brothers involved in coaching and playing football, this seemed to be where she felt the most comfortable. She does still wear many hats as she is currently on the board of advisers of her alma mater, Mount Union College, the place that awarded her with her degree in business and marketing.

Brad Reifler: One Success Story After Another

In the business world, many people are happy if they start one successful venture, much less several over the course of their career. However, imagine how someone who would be able to start three successful companies would be viewed by his contemporaries. That is the case with Brad Reifler, who over the past three decades has made it a habit of starting one successful company after another. As one of the world’s greatest entrepreneurs and investors, Brad has used his excellent communication skills with people worldwide to become a person who has been able to develop financial strategies that produce amazing results.

Beginning in the 1980s with Reifler Trading Company, Brad set out to see his big dreams become reality. Working day after day, he built RTC into a company that was a force to be reckoned with in the financial industry. By the time he sold the company in 2000 to Refco, Inc. RTC was considered to be the largest independent futures operations in the world. After this success, Brad went on to form Pali Capital and kept his streak of successful businesses going strong. It was at Pali that Brad honed his strategic planning abilities, which led him to use in-depth credit analysis along with institutional research to come up with sales strategies that the industry had never before seen. Using these strategies with his sales team, Brad and his employees were able to accumulate over $1 billion in commission income by the end of his 13-year run as the company’s CEO. Always known for his cutting-edge strategies and innovative thinking, Brad has garnered an international reputation for excellence. Whether speaking with a leading economist or Fortune 500 executive, Brad understands it is the relationships formed over the years that have led to the success he has achieved.

A Literature Of Its Kind

Brazil is a country to be reckoned for its diversity in various segments and full of prosperity, from its natural resource, high-profile personalities among others. However, the country has been through a lot not to mention the military coup and the economic crunch some years back but they still survived. Brazil is a country to reckon due to its unique beauty, multicultural blend of the society and other impressive traits that are well-known to its natives. The country has also made headlines with the just completed world cup that set Brazil as a hotbed of successful personalities, from footballers, financiers that set the stadium to superb condition among others who contributed to the success.

Literature is another diverse part of the country that started centuries ago and continued to thrive and evolve to become more convoluted and interesting. The society makeup comprises a mixture of previous settlers that contributed much and influenced the country’s storytelling. Among the authors that have played an outstanding role in transforming the Brazilian literature is Adriana Lisboa, who was born in 1970 in Rio de Janeiro. She is among the distinguished voices in Brazilian literature. Her novels are based on the Brazilian people changing cultures apart from Portuguese and Brazil. She writes her life experience as a traveler who mostly interacts with other cultures as a way of exploring her country. Among her prominent novels are Carvalho and her recent work Crow Blue (2014) that is waiting for an English translation. She currently lives in Colorado after settling in France for some time.

Bernado Carvalho was among the promising authors back in the 1990s, and he has advanced his writings to become one of the most outstanding authors in the contemporary world. He was once a journalist associate for the Folha de São Paulo in New York and Paris and the interaction with the culture gave him a full experience to note it down in a script. Among his phenomenal work is Nine Nights (2002) that was translated into English explaining a mystery of a young American, who takes his life in 1939 in Brazil leaving seven letters with various explanations for his decisions.

Another auspicious author is Jaime Garcia Dias, who at only 45 has managed to publish 20 books. He has utilized most of his years in the Brazilian literature world impressing his loyal readers and has been able to make an impact in the field. He was born in Rio de Janeiro, and his father is a renowned writer as well, this explains Dias’ passion for literature. Jaime Garcia Dias taught literature for five years at the Carioca Literature Academy after he completed his studies at the University of Rio de Janeiro. As an accomplished author, Mr. Dias continues to transform the Brazilian literature as well as inspiring his readers.

Role of Technology in a Business

Business and technology go hand in hand. These two entities combined together is the idea behind creating a successful company. Business technology comprises of a wide range of software, hardware and services for enhancing operations during this process. From accounting to product design and dispatch, technology plays an important role in a business.

The rapid improvement in technology development over the last decades is a proof that a business cannot survive in this competitive world without its involvement. Technology, in fact, has broadened its wings into every aspect of running a business while small companies are starting to look bigger than they are due to this.

Hardware is one of the main ingredients for a successful business. This include desktop computers, printers, monitors, laptops, cell phones, servers, projectors, cameras and keyboards that keep the business up and running all the time. Most of these devices have become more mobile than ever with latest technology in place. Today’s budget-conscious businesses are taking it a step further by purchasing only consumer hardware that are technologically centered rather than enterprise hardware.

Software plays an important role in running a business. This is the core of any hardware that is used in a business operation. Ranging from text editing programs to complex accounting packages, software come in all sizes and price. Most businesses are happy dealing with Windows platform but Macs are also popular in highly sophisticated environment. Businesses use commonly found software such as Microsoft office for customer-oriented operations or handling a wide range of business tasks. Some also use specialized programs such as graphic design tools.

Internet has marked a sea change in technology meant for small businesses. Today’s companies use internet for various purposes such as advertising, selling, reaching to customers and providing information. Software as a Service or SaaS is the new trend of delivering products and services on the web for such businesses. This can be anything from software for running the business to products that are sold to customers. Businesses that rely on SaaS for their daily operations either hire a computer consultant or a company that provides a comprehensive service. SaaS, in fact, is a more convenient and affordable option than boxed software.

Technology in business is not limited wires and codes. Today’s business technology means use of high-tech manufacturing robots and advanced microscopes as well. Many tasks that are performed by hands are being replaced with specialized technology tools. Computer-aided manufacturing tools and equipments are gaining prominence in many industries. Innovative businesses are also working with high-tech fields such as biotechnology and nanotechnology to make things happen and with ease.

About Shaygan Kheradpir

Shaygan Kheradpir is a well-known business executive in the US. Born in London and raised in Iran, he completed his masters and doctorate degree from Cornell University. His career got a kick start at GTE Corporation that later merged with Bell Atlantic to form Verizon. Kheradpir served as CIO for Verizon for 11 years and went on to become CEO of Juniper Networks in 2014.