Beneful Makers Stand Behind Their Product

Beneful makers of the Purina brand dog food, have joined together to take a stand on the quality of their dog food. The story, originally reported on PR Newswire, addresses this new ad campaign of, “Why the makers of Purina feed Beneful dog food to their own dogs.”

The new ad campaign demonstrates the care and effort that is put forth into the making of Beneful dog food. The latest commercial captures clips of employees with their pets and the joy and peace they have providing their pups with Beneful dog food.

Employees stand behind the, “Not on my watch,” standard of quality. The idea is better known as the, “I stand behind Beneful” campaign slogan. This campaign has appeared as an article in The New York Times, as well as a television commercial. It means that the makers of Beneful wouldn’t give their dogs something that didn’t believe to be of the utmost quality. They are just making the food for a profit, their making the food to provide the best nutrition possible for their own pets.

In February of 2015, a class action law suit was filed against the company, claiming false allegations that the product had been recalled. Purina defends it’s integrity by stating the fact that their Beneful dog food was served by over 9.5 million households to their pets in 2014 alone.

Since the Beneful line’s release date in 2001, it has been noted as one of the most successful lines in the company. Wet and dry Beneful are both offered as part of the Beneful line. There are currently eight factories within the U.S. that produce the Beneful product line.

Nestle Purina PetCare believes in achieving positive relationships between the company, community and pet owners. They are a global leader when it comes to pet food production. They continue to strive to promote responsible and healthy production practices.

Is Beneful the Right Food For Your Pet?

There are so many different dog foods available that it’s sometimes difficult to know which to choose. Beneful is one of the premium dog foods being sold today. It’s made from natural ingredients under high standards. Beneful’s parent company is the trusted Purina company.

Purina states that they are dedicated to bringing the joy of play to all dogs. The commercials for the food indeed show that dedication. They stress joyful, healthy dogs playing with their owners. These ads and statements may make you wonder how Purina fulfills this image.

Purina is known for it’s consistent high quality to all of its pet foods and the brand is widely known and trusted in the US. Their Beneful line exceeds the standards set by the FDA for dog food. One way Purina can do this is through a system that tracks and monitors the different ingredients before they reach the factory.

They also make use of 33 quality assurance experts at their headquarters alone. This number of quality control experts is a high number when compared to other companies especially the smaller company. Many pet owners think that the small businesses offer a better safer product. If you look at the quality control used for the Beneful line, you will see that they provide the best level of quality control. This helps ensure that Beneful is the healthy nutritious product that costumers have come to expect. You can see more on YouTube!

Perhaps one of the best things about Beneful is that 99% of it is manufactured in the US where it is sold. This practice not only creates jobs for Americans it ensures that no harmful ingredients are added to the food. Many pet owners remember a decade ago when it was discovered that cats were being made ill from contaminated food from China. By keeping the production here where it can be monitored lets they owners know that their pet’s food is safe and meets their exacting standards.

Beneful has served over 10 million dogs a year indicating that pet owners find the food to be of a high quality and safe for their pets. Beneful does remind pet owners that their veterinary is in the best positions to know what is best for their pets.