Alexandre Gama Protects The Brazilian Culture

Alexandre Gama has a name that has become iconic in the global advertising industry after he found himself honored at many of the world’s leading film festivals.

Gama has built a career that has seen him achieve success in many of the world’s leading advertizing markets from his native Brazil to London and beyond. After starting his career with the respected Standard & Ogilvy advertising agency in the 1980s, Alexandre Gama has formed his own ad agency, Neogama and now sits on the global board of the Publicis Groupe.

The career of Alexandre Gama has seen him allowed the time, in recent years, to develop his outside interests, which include a dedication to protecting the Brazilian culture the Rio de Janeiro born executive believes is being threatened by the modern culture. A Brazilian acoustic guitar enthusiast, Gama founded the VIOLAB organization in 2014 as he attempted to assist in the preservation of classical Brazilian guitar playing.

Under the direction of Alexandre Gama a recording studio, record label, and YouTube channel have all been created under the VIOLAB banner to provide an outlet for instrumental guitar based musicians. One of the major fears of Alexandre Gama is the dying out of classical Brazilian guitar playing techniques as young people are not being exposed to these methods of guitar playing; the development of the VIOLAB YouTube channel has been focused on providing tutorials and lessons for young people to use to enhance their own skills as guitarists.

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